Our Story

The Croft + Croft brand was founded in 1997 by Claire and Edward Croft and quickly established itself  in many of the world’s most prestigious stores due to its original and eclectic design ethos.

Born out of a desire to create a collection of classic yet contemporary English bathing and home fragrance products, the ranges were always exquisitely scented and beautifully packaged. With a strong background in design, Claire wanted to ensure that the products not only performed well and contained high quality ingredients, but that they would also look great in any bathroom or home.

We are very proud and excited to announce the launch of a new Croft + Croft collection for late 2019 which will build on the foundations laid in the late 20th century. The products will appeal to those looking to indulge themselves, or wanting to treat others to a fragrant experience that relaxes, refreshes and revitalises. The perfect antidotes to the stresses and strains of modern day living.

Past stockists have included The Conran Shop, Liberty, Harrods, Selfridges, House of Fraser, Heal’s, The General Trading Company, Fenwick, John Lewis, Le Bon Marche, Neiman Marcus, Fred Segal, 10 Corso Como and many more…